Cookie3
On-chain analytics, redesigned for mobile-first decision making.
A ground-up mobile experience for Cookie3's analytics platform. Designed the data exploration flow, alerting, and watchlists, then partnered with engineering to ship the first React Native release.
The Challenge
Every product starts with a tension — users want clarity, the business wants growth, and the team wants something they're proud to ship. This project was no different. We spent the first weeks mapping the messy middle: where the existing experience leaked attention, where it under-served power users, and where it could feel genuinely new.
Approach
I anchored the work in three principles: fewer surfaces, sharper hierarchy, faster decisions. We rebuilt the information architecture around the actions users actually take in a session, not the org chart of features. Each screen got a primary job, a secondary supporting move, and ruthless removal of everything else.
Outcome
The redesign shipped in phases over a single quarter. Activation lifted, support tickets dropped, and — most importantly — the team gained a shared vocabulary for what "good" looks like on this product.
"It finally feels like the product we always meant to build." — founding team
What I'd Do Next
The foundations are in place; the next chapter is depth. More personalization, better defaults, and a richer set of automations that turn the dashboard into a quiet partner instead of a busy console.