ENGINES OF FURY
Combat RPG brand and live-ops UI for a competitive mobile game.
Crafted the brand world and live-ops surfaces for Engines of Fury — including hero select, season pass, and store flows. Shipped a flexible component library used across launch and three live seasons.
The Challenge
Every product starts with a tension — users want clarity, the business wants growth, and the team wants something they're proud to ship. This project was no different. We spent the first weeks mapping the messy middle: where the existing experience leaked attention, where it under-served power users, and where it could feel genuinely new.
Approach
I anchored the work in three principles: fewer surfaces, sharper hierarchy, faster decisions. We rebuilt the information architecture around the actions users actually take in a session, not the org chart of features. Each screen got a primary job, a secondary supporting move, and ruthless removal of everything else.
Outcome
The redesign shipped in phases over a single quarter. Activation lifted, support tickets dropped, and — most importantly — the team gained a shared vocabulary for what "good" looks like on this product.
"It finally feels like the product we always meant to build." — founding team
What I'd Do Next
The foundations are in place; the next chapter is depth. More personalization, better defaults, and a richer set of automations that turn the dashboard into a quiet partner instead of a busy console.